NFL Thanksgiving viewers in 2025, a record
THANKSGIVING 2026 LINE-UP:
NFL - Wed 25, Thu 26, Fri 27, Sun 29 Nov • NBA Cup - Tue 24, Wed 25, Fri 27 Nov • College Football Rivalry Weekend - Fri 27, Sat 28 Nov • NHL Thanksgiving Showdown - Fri 27 Nov • College Basketball Feast Week - Mon 23 to Sat 28 Nov • F1 Qatar Grand Prix - Fri 27 to Sun 29 Nov • Davis Cup Final 8 - Tue 24 to Sun 29 Nov • Premier League - Fri 27 to Sun 29 Nov • MLS Cup Round One
CTV INTERFACE INTELLIGENCE
Thanksgiving 2026:Netflix joins the NFL line-up.9 sports. 7 days.Who will own the home screen?
Last year set records across the board. This year the field gets bigger. Make five quick calls on the 2025 data, then see what's coming in 2026.
COUNTDOWN TO NETFLIX'S FIRST THANKSGIVING NFL GAME
--days--hours--mins--secs
Packers at Rams - Wed 25 Nov, 8:00pm ET
Black Friday Dollar Media Placement Value™ ($MPV™), Thanksgiving week 2025
$MPV™ of one MPV™ 24 hero spot on Roku, 2025
In the 2026 Thanksgiving window
MPV™ - Media Placement Value: A universal industry metric trusted for weighted share of voice, where closer proximity to the consumer results in a higher score, with a maximum score of 24.
$MPV™ - Dollar Media Placement Value: Assigns a dollar value to each CTV placement - the cost to reach an audience based on its location, size, and device penetration.